Instagram Hashtags for Followers

 Instagram Hashtags for Followers: Popular Hashtags to Get More Followers

As per a research by SimplyMeasured, posts with at least one hashtag get about 12.6% more engagement.

The same report also suggests that more than 85% of brands use at least one hashtag in all of their posts and 91% of the posts by top brands have seven or fewer hashtags.

As a brand trying to market itself on Instagram, these stats clearly define the importance of using hashtags in your posts.

Using hashtags is one of the easiest ways to get found by people and get more Instagram followers, likes and comments.


But what if you’ve never used hashtags in the past? Or what if your hashtags don’t deliver the results you expect?

To make hashtags work for you, we’ve created a list of some of the popular hashtags that have been trending for a long time and can bring your brand more visibility.

Use the ones that are relevant to your brand and posts and you’re sure to get excellent results.

Popular Hashtags for Instagram Posts

  1. #lovelife
  2. #instagood
  3. #photooftheday
  4. #beautiful
  5. #tbt
  6. #happy
  7. #cute
  8. #fashion
  9. #selfie
  10. #summer
  11. #instadaily
  12. #fun
  13. #repost
  14. #art
  15. #smile
  16. #food
  17. #follow
  18. #like4like
  19. #tagsforlikes
  20. #followback

These are 20 of the most popular hashtags that have been used in millions of posts till date on Instagram.

While these are a few hashtags that can be generally used in most of your posts, we also have popular hashtags divided into different subjects.

Popular Fitness Hashtags

  1. #beastmode
  2. #instafitness
  3. #lifestyle
  4. #instafit
  5. #getmoving
  6. #instagains
  7. #gym
  8. #diet
  9. #wellness
  10. #organic
  11. #eatinggreen
  12. #gettingstronger
  13. #fitlife
  14. #fitnessaddict
  15. #cycling

Popular Food Hashtags

  1. #yummy
  2. #food
  3. #foodporn
  4. #foodoftheday
  5. #vegan
  6. #cleaneating
  7. #foodie
  8. #dinner
  9. #desserts
  10. #Italian
  11. #foodgasm
  12. #pizza
  13. #chinese
  14. #nomnom
  15. #sushi

Popular Hashtags for Brands

  1. #branding
  2. #sales
  3. #discount
  4. #offeroftheday
  5. #newlaunch
  6. #social
  7. #smallbiz
  8. #giveaway
  9. #success
  10. #business
  11. #tech
  12. #digital
  13. #goals
  14. #entrepreneur
  15. #launch

Popular Travel Hashtags

  1. #wanderlust
  2. #solotraveler
  3. #travel
  4. #life
  5. #sun
  6. #vacation
  7. #beach
  8. #sky
  9. #travelgram
  10. #traveldiary
  11. #lovetotravel
  12. #Germany
  13. #USA
  14. #Paris
  15. #Egypt

Types of Hashtags

Now that you’ve gone through a list of the most popular Instagram hashtags, it is now time to understand the different types of hashtags.

Hashtags are of many different types and it is important to use the right type of hashtag in the right places.

Some of the most popular types of hashtags to get maximum Instagram likes, comments, and followers-

  • Branded Hashtags

These are the hashtags related to your brand and generally placed in your Instagram bio.

You can use them for building brand awareness and encouraging users to share their content with these hashtags in their post.

For instance, if your brand name is ABC, your branded hashtag can be something like ‘#ABCfamily’.

You can also add them to your captions and posts.

  • Post-Related Hashtags

If your aim is to get more Instagram followers, post-related hashtags are what you should use.

These are used to find new audience and improve your relationship with the existing ones. These hashtags don’t generally relate to your brand but the post in which they are used.

#getitgirl, #flashsale, #buynow, etc. are some examples of entertaining hashtags


  • Timely Hashtags

Be it a Monday, summer season, or holidays, it is important to stay connected to your followers.

At such occasions, you can use timely hashtags like #mondayblues, #sun, #christmascountdown, etc.

In short, these hashtags relate to a particular day, time, season, or time of the year.

People love such hashtags and they are sure to bring in loads of engagement and likes.

  • General Hashtags

These are the hashtags that you can use anywhere and any time. They are wildly popular and are frequently searched by Instagram users.

They are very useful when you’re trying to boost the reach of your posts.

Some popular examples are #instagood, #instadaily, and #lovelife.

  • Special Even Hashtags

Hashtags can also be intelligently used to let people know that you have something special going on at your online store.

This can be a sale, special promotion, discount offers, contest, giveaways, and more.

You can try to be creative with these hashtags or use some of the popular options like #flashsale, #discount, #BOGO, and #giveaway.

Learn More: Instagram Hashtags not working? Here is the quick fix.

How Many Hashtags Should a Post Have?

One of the most common queries of a lot of Instagram users is the number of hashtags they should use in a post to get maximum engagement.

While Instagram allows you to add up to 30 hashtags in a post, most experts agree that you should use at least more than 1.

A study by Klear suggests that you should use up to 5-6 hashtags in a post to get maximum Instagram comments and likes.

If you use more than 6 hashtags, there is a possibility that you might hurt your engagement.

Also, make sure that you don’t use the same hashtags for every post as Instagram treats them as spams and can completely block your posts from reaching your audience.

Wrapping Up

Now that you have a list of popular Instagram hashtags and know some of the most used types of hashtags, start using them sensibly and you can significantly improve your brands’ social credibility.

Hashtags now play a crucial role in how your brand is perceived by Instagram users.

So, start using them today to improve your reach and get more Instagram followers, likes and comments.

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