How to Search on Instagram

 8 Ways to Search and Explore on Instagram to Boost your Following

Instagram is a minimalistic social media tool, with just a photo or video, users all over the planet express and communicate in the most creative ways through their Instagram accounts.

To make use of Instagram in the best possible way, and to increase your Instagram followers, likes, and views, you ought to know how to use one element of Instagram that seems to be ignored-the “Search” or “Explore” option.

To be one of the accounts to appear in search results or to show up in the Explore section can do great wonders for your account and following, whether you are a business account or individual account.

It not only increases the chances of success of your business or Instagram profile on Instagram but allows those users to have an access to your Instagram posts that otherwise may not have come across your Instagram profile.

Here is a quick list of things that will help you utilise these Instagram tools.


First Things First-How to Search

You need to know what all you can look up and explore on Instagram. Follow the steps:

  1. Open the Instagram app, and Tap on the “Search and Explore” option on the bottom of your screen.
  2. Type whatever it is you wish to search for-a hashtag, a trending topic, a celebrity name, a company, etc and choose from the options that appear below the search bar.
  3. People or Companies can be searched for by typing their name or username.

The search results that appear are based on a range of determinants like the people you follow, or who all your Instagram account is connected with, as well as the type of Instagram photos and Instagram videos you have liked.

It is imperative before everything else that you have a good amount of Instagram followers.


You can learn how to get more followers  on Instagram.

  1. User Based Search

Begin by typing the name of the account user you are looking for in the search bar.

Once you find the account, open their page.  Just this simple act of opening some relevant account’s page is enough to have selective targets.

Mostly, you can explore the captions that people put on their posts to understand preferences as well and make similar captions to enable your Instagram post popularity on Explore page of Instagram.

Get to know all the cool captions you can use.

  1. Keyword Based Search

Depending on your area of interest, you could search for any topic that appeals to you-it can even be an emoji!

Once you search the keyword(s) to find related people or followers, you will come across Instagram profiles that match the interest.

For instance, if you have an Instagram Business account and your business is based on apparel, you may try searching for “fashion” and you will be surprised to see how many people have clothes, shopping or fashion in their bio or Instagram username.

  1. Hashtag Based Search

For the best results, you should already have an idea of what all hashtags are trending in your field.

You do not need to add a “#” to your search per se; all you need to do is search for the word and Tap on the “Tags” option that appears just below the search bar.

You will find a list of the keyword based hashtags.

  1. Follower Based Search

If you use Instagram for your business, digital marketing and business experts suggest utilizing the search option of Instagram to find out who your followers follow or who your competitors in the market follow.

If you have a stationary business, you may send follow requests to followers of some competitive stationary based business profiles on Instagram.

This is a great way to inform your potential clients and customers that your brand is out there as an option to choose from.

Read more : How to report a problem to Instagram – Simple ways to report on Instagram

  1. Location Based Search

This option is the most resourceful for people who are looking at growing their business following on Instagram.

You can search for locations by entering a keyword on the search bar, and tapping the “Places” option below the search bar.


The results given would be in association with the word.

If you searched for “seafood” the places option under search will give you results ranging from various restaurants and cafes that serve seafood to groceries or meat stores from where you can purchase seafood.

  1. Explore by Likes

The posts that appear on the Explore page of your Instagram is based on all that you follow, like, comment on, or even view.

Make sure you like, comment on or view the posts and Instagram accounts that benefit your network and fall in your field of interest.

If you think of this option from the point of view of a client or customer on their explore page, you need to have your posts appear on their explore page.

To do that, it is important to engage your current followers extensively.

  1. Make Use of the “Live” Option

This is a fairly recent development of Instagram, but the “Live” option that appears below the search bar on the explore page can be a blessing.

Tapping on that option features all live videos that are trending.

Why are only certain videos trending? Because of the particular Instagram accounts’ following, views, location or involvement with users.

To learn how you can explore the “live” tool of Instagram for your business’s benefit, read all you need to know about Live Videos.

  1. Use your Facebook or Twitter

You can have an active involvement with your followers on Instagram or get cues from them from other social media platforms as well.

Always be on the lookout for Instagram links that are shared on Facebook or Twitter or some other social media website.

This is an efficient option for you or your business to get a good following or build goodwill

If you have your happy customers post Instagram links of their posts related to your product or service, not only will Instagram users be aware of your name, but users of other platforms too would know about you.

To understand more about the importance of making use of the search and explore option on Instagram for your business or individual profile popularity, you can check this link.

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